CRM
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Data Driven ROI
OgilvyOne Named Agency of Record for Sears and Kmart
Ogilvy Worldwide’s digital and direct marketing division, OgilvyOne has been selected to serve as the agency of record for Sears Holdings Corp., the parent company of Kmart and Sears, Roebuck and Co.
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Data Driven ROI
Potential Data Breech for J.C. Penney
(Multichannel Merchant) Credit card holders of general merchant J.C. Penney Co. are among the 650,000 customers whose personal information may have been compromised because of a lost back-up computer tape.
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Data Driven ROI
Database Marketing Vendors: Time to Jump on the Green Bandwagon?
With the number of post-holiday catalogs flooding his mailbox, Jeff Zabin wonders how many direct marketers are on a green mission. Click here to find out what Zabin has found out, and what companies are doing to cut down on environmental waste.
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Data Driven ROI
Predictive Modeling: Turning Data Into Insight
The power of predictive modeling can turn data into insight—and build customer lift and retention. Click here for Colleen Ryan’s tips on how to get started.
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Data Driven ROI
J.C. Penney to Close Customer Service Center: Reports
J.C. Penney will close its call center in Moosic, PA, and eliminate roughly 275 job, according to reports.
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Data Driven ROI
Bisnode Acquires Lundalogik
Bisnode, a Swedish digital marketing company, has acquired Lundalogik, a supplier of customer care and customer relationship management systems.
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Data Driven ROI
In Loyalty, Talk Now, Earn Now, Redeem Now
The best loyalty programs thrive on dialogue. Members agree to provide information–through transactions, survey responses and declared preferences–and marketers respond with offers that not only reward customers for sharing, but also prove that the marketers are listening.
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Data Driven ROI
Live From NCDM: Sadh Gets Back To (Data)Basics
Customer relationship programs fail at an alarming rate — 70%, said Devyani Sadh, quoting industry statistics.
So why bother? Why go through the headaches of setting up a database marketing system at all?
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Data Driven ROI
Those Returns Better be Happy: Study
Nine out of 10 shoppers said a convenient returns policy is either important or somewhat important when deciding whether or not to shop with an unknown online merchant or cataloger, according to a study commissioned by returns management firm Newgistics.
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Data Driven ROI
To Reach Upscale Consumers, Upscale Customer Service is Essential
If you want to reach upscale consumers with luxury products, be prepared to go above and beyond the typical call of duty. The Luxury Institute, which specializes in reviewing high-net worth marketing programs, sees several trends for the upcoming new year.