CRM
-
Data Driven ROI
Web 2.0 Damage Control
In a Web 2.0 world, it only takes one disgruntled Internet savvy person to sink your business. Find out how you can control the damage by self-styled activists and emotional hypochondriacs.
-
Data Driven ROI
United Way Picks Clarity Group To Lead CRM Efforts
United Way of America has retained Clarity Group to develop customer relationship management practices within its national operation, as well as 11 local United Way organizations.
-
Data Driven ROI
Churn Away
All industries suffer from voluntary churn — the loss of customers to some other company. But some get hit worse than others.
-
Data Driven ROI
Canadian Call Centers Grow 28%
Canadian call centers experienced an annual average increase in revenue of nearly 28% between 1998 and 2006, according to Statistics Canada.
-
Data Driven ROI
The Secrets of Segmentation Success
Companies are spending big bucks to get people to visit their Web sites. But for many, conversions are low, abandonment rates are high and site visitors are unsatisfied. Dave Friedman offers segmentation and content targeting tips that will bring traffic to your site.
-
Data Driven ROI
Credit Card Firms Mailing More to Customers: Report
Credit card marketers have begun using direct mail more to connect with current cardholders than to prospect for new ones, according to a report from Mintel Comperemedia.
-
Data Driven ROI
Don’t Boil the Ocean: Focus on Important Customer Experiences
When purse strings are tight, marketers need to find a way to keep frugal customers buying. Click here to learn how customer experience management can help your brand stand out, and build a loyal customer base.
-
Data Driven ROI
Banner Ad Clickers Not Like Other Web Users: Study
That lead generated through your banner ad was probably from a consumer between the ages of 25-44, with a household income under $40,000. This demographic accounted for 50% of all banner-ad clicks, despite comprising only 6% of the population, according to a new study.
-
Data Driven ROI
The Global Loyalty Infusion: Best Practices and Innovations Around the World
When it comes to loyalty marketing plans, are you looking at what your rivals are doing, or beyond? Find out what’s working around the globe.
-
Data Driven ROI
Now What?
The combination of unlimited choice and the ability to find anything and everything quickly has shifted the power from direct marketers to their customers.