CRM Archives - Page 49 of 123

Humana to Open Tempe Call Center

Humana will an 81,789-square-foot call center on April 21 in Tempe, AZ, according to the Phoenix
Business Journal.

Post-Merger, Click Tactics and Intrasight Rebrand as ClickSquared

Click Tactics, Inc. and Intrasight, two relationship marketing services firms that merged last September, have rebranded themselves under a single name, ClickSquared. The company is based in Waltham, MA.

Data Driven ROI

An Original or a Copy?

Quick is FedEx Kinko’s new business loyalty program the original or a copy? It’s a little of both, actually. On April 2, the Dallas-based company is relaunching

Data Driven ROI

Surprise Your Most Loyal Customers

What do you do to make your very, very best customers feel appreciated? Considering how much they purchase, and how you spend almost nothing to bring them back again, probably not enough.

Data Driven ROI

The Key to Customer Loyalty is Relationships

How do you build loyal, passionate, and profitable customers for the long-term? The key is in building the relationship. Find out how to become your customer’s trusted advisor.

Data Driven ROI

Be Defensive: Predict and Prevent Customer Attrition

How do you know a customer like Kelly Hlavinka has defected from your business for a better deal? Hopefully you’re checking your customer database and seeing the warning signs. Find out how she would set up a defection defense strategy to start trying to lure customers like herself back.

Data Driven ROI

Brandanimation: Capitalize on United’s Mistakes to Snare High Value Customers

Make one mistake, and your customer lifetime value can descend like a jet landing at JFK. Find out why a five-hour plane ride got Erik Hauser thinking about switching airline allegiances.

Data Driven ROI

Satisfaction is the Key to Customer Experience Design

There’s no question serious customer experience design is a costly, demanding process requiring tremendous input from multiple teams. It should be seen as a strategy though, and not an accident.

Data Driven ROI

Social Networks: Fickle Fad or Potent Channel?

Social networking sites tend to attract specific communities of visitors whose demographic and psychographic characteristics closely match those of specific audiences. As a result, such sites provide marketers with the opportunity to engage with highly targeted communities of users. Marketers can participate on these sites in numerous ways, including placing a search, display or contextual ad; posting a comment; tagging a piece of content with a keyword; or posting a link to their site.

Data Driven ROI

Passionistas: The New Empowered Consumers

The era of Web 2.0 has brought to life a culture of passionate online users—the Netflix enthusiast, the fantasy football participant, the avid Flickr fan, the bakery connoisseur, the RSS/news aficionado. They share an active spirit of participation and the desire to make their niche interests a part of the collective conversation online. They create the dialogue, they direct others to content and they can make branded messaging prolific. All you need do is listen.