CRM

• Agencies

  Walk on Buy

  If you want people to buy more shoes, get them to walk more. That’s the idea behind a new point-of-sale poster campaign launched last month by Consolidated

• Agencies

  A Slip Between Cup and Lip

  March was a busy month for Starbucks. It introduced a new blend, Pike Place Roast, as well as French press and espresso machines to turn out higher-quality

• Agencies

  Coming Soon?

  You can watch David Beckham score goals in Los Angeles, but if you want him on your mobile phone reminding you to say goodbye, you’ll have to go to Hong

• Agencies

  Avoiding Customer Relationship Manipulation

  Recently I received yet another stream of e-mails and phone calls seeking to add value to my relationship with the seller. It quickly became apparent

• Agencies

  Customer Centricity Unlocks Advertising’s Future

  If you want to turn hand-raisers into loyal customers, you need to understand their needs and preferences. Understanding new technology trends will help you do just that

• Agencies

  Is Customization an Unreasonable Loyalty Value?

  Customization is the latest loyalty value to insert itself into virtually every product and service category. To read why Robert Passikoff believes marketers will need to pay attention to it or suffer the consequences, click here

• Agencies

  Connecting the Dots Between Emotions and Customer Loyalty

  Feeling emotional? You should be, if you want to understand your customers’ mindsets and gain essential insight to maintain their loyalty

• Agencies

  Risky Business

  Earlier this week, prior to ad:tech, we had the chance to join another gathering of those in the industry. We traveled to San Diego to participate in Experian Americas Sales Summit, joining a panel of those much…

• Agencies

  Avoiding Analysis Paralysis: Are Most Marketers Ready for Therapy?

  Feeling the marketing blues? Need an analyst for your business tales of woe? Allison Cripps offers up a few symptoms and treatments for loyalty problems. Click here for a little therapy.

• Agencies

  At American Airlines, Safety is Job #257

  The flight plans for American passengers last week were turbulent, as the airline cancelled more than 1,500 flights to inspect its fleet of MD-80s. Robert Passikoff examines that this means to consumer perception of the brand. For the story, click here.