CRM

• Data Driven ROI

  The Sweet Spot

  Some people can never get enough chocolate. But that doesn’t mean they’ll order it from a catalog especially one that arrives too often at certain times

• Digital

  Tube Draws Future Students to Web

  To reach your target audience you need to be where it lives. For colleges, that means the Internet. Video is becoming the media of choice to drive students

• Digital

  Your Song, Your Price

  Think downloading music is nothing more than paying for a tune? Not so fast. Many sites look at music as a transactional, acquisition-based experience,

• Data Driven ROI

  They May Have Already Won

  When a channel that provides 20% of an industry’s buyers has been weakened, there are three options: It can fold, limp along or innovate. This is what

• Digital

  Stress Relief

  Misery loves company, so we’re guessing stress isn’t a loner either. Those who are feeling stressed out possibly by their dry skin now have a social media

• Data Driven ROI

  Database Marketing in Tough Times

  Economic downturns are tough on everyone. But database marketers usually survive quite handily—after all, their skills are needed by the whole organization.

  Here are five ways you can look like a hero.

• Data Driven ROI

  Loyalty Marketing in Times of Economic Distress

  Sales declines during a recession will certainly result in budget cuts, and marketing sometimes must bear more than its fair share. Find out how to retain your high-value customers and keep them spending at their current level

• Data Driven ROI

  Successful Strategies for Security Initiatives

  Data security doesn’t end with Payment Card Industry Data Security Standard compliance. And just becoming compliant doesn’t guarantee that your company’s data is secure. Find out what you need to do to keep your customers’ information safe.

• Digital

  Tooth in Advertising

  For Comfort Dental, the way to cut its teeth on Internet marketing last summer was simple: Start a blog. People are searching for things in a way they

• Digital

  The Web Suits Them

  Stop, look and listen is good advice when arriving at a railroad crossing. It’s also sound thinking when trying to build a relationship with an underserved