Topic

CRM

  • Stress Relief

    Misery loves company, so we’re guessing stress isn’t a loner either. Those who are feeling stressed out possibly by their dry skin now have a social media

  • E-NOUGH

    Help! They’ve got our e-mail addresses and they can’t shut up! Those who were masochistic enough to sign up for e-mail from any of the ’08 presidential

  • The Sweet Spot

    Some people can never get enough chocolate. But that doesn’t mean they’ll order it from a catalog especially one that arrives too often at certain times

  • Tube Draws Future Students to Web

    To reach your target audience you need to be where it lives. For colleges, that means the Internet. Video is becoming the media of choice to drive students

  • Your Song, Your Price

    Think downloading music is nothing more than paying for a tune? Not so fast. Many sites look at music as a transactional, acquisition-based experience,

  • Database Marketing in Tough Times

    Economic downturns are tough on everyone. But database marketers usually survive quite handily—after all, their skills are needed by the whole organization.

    Here are five ways you can look like a hero.

  • Loyalty Marketing in Times of Economic Distress

    Sales declines during a recession will certainly result in budget cuts, and marketing sometimes must bear more than its fair share. Find out how to retain your high-value customers and keep them spending at their current level

  • Successful Strategies for Security Initiatives

    Data security doesn’t end with Payment Card Industry Data Security Standard compliance. And just becoming compliant doesn’t guarantee that your company’s data is secure. Find out what you need to do to keep your customers’ information safe.

  • Avoiding Customer Relationship Manipulation

    Recently I received yet another stream of e-mails and phone calls seeking to add value to my relationship with the seller. It quickly became apparent

  • Tooth in Advertising

    For Comfort Dental, the way to cut its teeth on Internet marketing last summer was simple: Start a blog. People are searching for things in a way they