Topic

CRM

  • Tube Draws Future Students to Web

    To reach your target audience you need to be where it lives. For colleges, that means the Internet. Video is becoming the media of choice to drive students

  • Your Song, Your Price

    Think downloading music is nothing more than paying for a tune? Not so fast. Many sites look at music as a transactional, acquisition-based experience,

  • They May Have Already Won

    When a channel that provides 20% of an industry’s buyers has been weakened, there are three options: It can fold, limp along or innovate. This is what

  • Stress Relief

    Misery loves company, so we’re guessing stress isn’t a loner either. Those who are feeling stressed out possibly by their dry skin now have a social media

  • E-NOUGH

    Help! They’ve got our e-mail addresses and they can’t shut up! Those who were masochistic enough to sign up for e-mail from any of the ’08 presidential

  • Database Marketing in Tough Times

    Economic downturns are tough on everyone. But database marketers usually survive quite handily—after all, their skills are needed by the whole organization.

    Here are five ways you can look like a hero.

  • Loyalty Marketing in Times of Economic Distress

    Sales declines during a recession will certainly result in budget cuts, and marketing sometimes must bear more than its fair share. Find out how to retain your high-value customers and keep them spending at their current level

  • Successful Strategies for Security Initiatives

    Data security doesn’t end with Payment Card Industry Data Security Standard compliance. And just becoming compliant doesn’t guarantee that your company’s data is secure. Find out what you need to do to keep your customers’ information safe.

  • The Web Suits Them

    Stop, look and listen is good advice when arriving at a railroad crossing. It’s also sound thinking when trying to build a relationship with an underserved

  • Walk on Buy

    If you want people to buy more shoes, get them to walk more. That’s the idea behind a new point-of-sale poster campaign launched last month by Consolidated