CRM
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Data Driven ROI
Heartland Payment Systems Acquires Loyalty Firm Chockstone
Heartland Payment Systems, Inc. has acquired Chockstone Inc., a gift card program and loyalty marketing services provider.
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Data Driven ROI
Reduce Returns Before the Sale is Made
The longer you take to get product into a consumer’s hands, the more their desire will fade, increasing the possibility of a return. Here’s some things you need to do pre-sale to assure your overall return rates go down
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Data Driven ROI
Making Marketing Count in a Down Economy
In a down economy, the knee-jerk response to shrinking sales is typically a focus on growth – namely the growth that comes through customer acquisition. Here’s why concentrating on understanding and keeping the customers you’ve got is the strongest strategy in battling churn
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Data Driven ROI
Cost-Cutting Drives Acxiom Growth
Acxiom Corp. posted net earnings of $15.8 million for the second quarter, an increase over net earnings of $9.2 million in the prior year.
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Data Driven ROI
Let Consumers Know Exactly How You Will Fulfill Your Promises
You can promise your customers the world. But you need to communicate how and what you’re going to do to make them choose you over the competition. Here’s how you can make those pillars of promise become more than empty guarantees.
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Data Driven ROI
Immersive Customer Experiences Aren’t Just for Customers
Your creative team’s impact on customer relationships is heightened by the nature of loyalty marketing — marketing based on dialogue. This is why you need to get your brand’s creative team on board with the marketing program
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Data Driven ROI
The Big Easy
Database marketing has become socialized. It used to be the province of the biggest firms. But no more. For one thing, software has been improved so that
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Data Driven ROI
The Goal: Serving Fans
Let’s paint a picture of the best possible hockey fan, at least as far as the National Hockey League’s direct marketing department is concerned. This
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Data Driven ROI
RTC Relationship Marketing Promotes Two
RTC Relationship Marketing has promoted Michael Duke to senior VP and director of marketing intelligence, and named former senior VP Elizabeth Upton head of account management.
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Data Driven ROI
Pint-Sized Platforms
Think your company is too small for a CRM structure? Think again. According to a white paper from CRM software consultancy Vendor Guru, appropriate customer