CRM

• Agencies

  Heartland Payment Systems Acquires Loyalty Firm Chockstone

  Heartland Payment Systems, Inc. has acquired Chockstone Inc., a gift card program and loyalty marketing services provider.

• Agencies

  Reduce Returns Before the Sale is Made

  The longer you take to get product into a consumer’s hands, the more their desire will fade, increasing the possibility of a return. Here’s some things you need to do pre-sale to assure your overall return rates go down

• Agencies

  Making Marketing Count in a Down Economy

  In a down economy, the knee-jerk response to shrinking sales is typically a focus on growth – namely the growth that comes through customer acquisition. Here’s why concentrating on understanding and keeping the customers you’ve got is the strongest strategy in battling churn

• Agencies

  Cost-Cutting Drives Acxiom Growth

  Acxiom Corp. posted net earnings of $15.8 million for the second quarter, an increase over net earnings of $9.2 million in the prior year.

• Agencies

  Let Consumers Know Exactly How You Will Fulfill Your Promises

  You can promise your customers the world. But you need to communicate how and what you’re going to do to make them choose you over the competition. Here’s how you can make those pillars of promise become more than empty guarantees.

• Agencies

  Immersive Customer Experiences Aren’t Just for Customers

  Your creative team’s impact on customer relationships is heightened by the nature of loyalty marketing — marketing based on dialogue. This is why you need to get your brand’s creative team on board with the marketing program

• Agencies

  The Goal: Serving Fans

  Let’s paint a picture of the best possible hockey fan, at least as far as the National Hockey League’s direct marketing department is concerned. This

• Agencies

  The Big Easy

  Database marketing has become socialized. It used to be the province of the biggest firms. But no more. For one thing, software has been improved so that

• Agencies

  RTC Relationship Marketing Promotes Two

  RTC Relationship Marketing has promoted Michael Duke to senior VP and director of marketing intelligence, and named former senior VP Elizabeth Upton head of account management.

• Agencies

  Before You Buy

  Let us go now, you and I, to a fantasy realm where marketers have blank purchase-authorization slips in their hands. Vendor Guru has outlined five pre-purchase