CRM Archives - Page 43 of 123

Harland Clarke Names DallAcqua EVP

Harland Clarke has named Charles DallAcqua executive vice president. He will oversee the company’s marketing services, direct-to-consumer and direct-to-business divisions.

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The NCDM Database Excellence Award Winners

Talk about strategic brilliance: Every one of the companies featured here devised a complex, data-driven solution for a marketing problem. And they’ve

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Harte-Hanks Income Plummets 48% in Quarter

Harte-Hanks Inc. posted net income of $14.3 million for the fourth quarter, a 48% decrease from net income of $27.5 million in the prior year.

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Don’t Ask For Feedback If You Don’t Want To Listen

Savvy companies that want to gauge reactions to their products and services ask customers for their comments and complaints. But are they responding to their critics or are they simply letting them vent? Here’s some tips on how to handle customer comments, both good and bad

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Provide Great Sales Support in a Tough Economy with a Marketing Portal

In any economy, salespeople must be supported by the marketing department to succeed in their jobs. But in a recession, marketing departments are often the first to suffer reductions in staff

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Alliance to Handle HSN Credit Card Services

Alliance Data Systems Corp. has signed a multi-year agreement to provide both co-branded and private label credit card services to HSN, the television home shopping channel and online marketer.

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Poor Returns Service May Affect Future Shopping: Study

What’s worse than a consumer who has something to return? Hurdles in the return process. And according to a new study, those hurdles are getting higher

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Consumer Loyalty, Isn’t that the Goal?

Developing and nurturing loyalty should be the marketer’s primary, day-to-day concern. Here’s why doing so increases the likelihood their brand can withstand economic turmoil, competitive threats, and reasonable price increases

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