CRM
-
Data Driven ROI
Harland Clarke Names DallAcqua EVP
Harland Clarke has named Charles DallAcqua executive vice president. He will oversee the company’s marketing services, direct-to-consumer and direct-to-business divisions.
-
Data Driven ROI
The NCDM Database Excellence Award Winners
Talk about strategic brilliance: Every one of the companies featured here devised a complex, data-driven solution for a marketing problem. And they’ve
-
Data Driven ROI
Harte-Hanks Income Plummets 48% in Quarter
Harte-Hanks Inc. posted net income of $14.3 million for the fourth quarter, a 48% decrease from net income of $27.5 million in the prior year.
-
Data Driven ROI
Don’t Ask For Feedback If You Don’t Want To Listen
Savvy companies that want to gauge reactions to their products and services ask customers for their comments and complaints. But are they responding to their critics or are they simply letting them vent? Here’s some tips on how to handle customer comments, both good and bad
-
Data Driven ROI
Provide Great Sales Support in a Tough Economy with a Marketing Portal
In any economy, salespeople must be supported by the marketing department to succeed in their jobs. But in a recession, marketing departments are often the first to suffer reductions in staff
-
Data Driven ROI
Alliance to Handle HSN Credit Card Services
Alliance Data Systems Corp. has signed a multi-year agreement to provide both co-branded and private label credit card services to HSN, the television home shopping channel and online marketer.
-
Data Driven ROI
Poor Returns Service May Affect Future Shopping: Study
What’s worse than a consumer who has something to return? Hurdles in the return process. And according to a new study, those hurdles are getting higher
-
Data Driven ROI
Consumer Loyalty, Isn’t that the Goal?
Developing and nurturing loyalty should be the marketer’s primary, day-to-day concern. Here’s why doing so increases the likelihood their brand can withstand economic turmoil, competitive threats, and reasonable price increases
-
Data Driven ROI
Four Ways E-mail Marketers Can Boost Customer Relationships
At a time when most consumers are watching every dollar they spend, e-mail marketers must be attuned more than ever to their subscribers’ needs in order
-
Data Driven ROI
How to Choose High-Performing Mailing Lists
If you’re a mailer seeking advice about making the best list selections, you’ve come to the right place. The following suggestions should give you an