CRM

• Agencies

  Neuromarketing: What the Human Brain Means to Your Campaign

  Neuromarketing, defined as the practice of using brain-scanning technology to measure marketing effectiveness, has applicability to the field of loyalty marketing and CRM in a number of key areas.

• Agencies

  Live From DMA09: LoyaltyOne Takes Stake In Brazilian Rewards Program

  LoyaltyOne has acquired a 29% stake in Companhia Brasileira De Servicos De Marketing, which operates Dotz, a multi-retailer loyalty program based in Brazil

• Agencies

  Advantex, Canadian Imperial Bank Extent Loyalty Marketing Agreement

  Advantex Marketing International Inc., a merchant funding and loyalty marketing program provider, has extended an agreement with Canadian Imperial Bank of Commerce.

• Agencies

  Sykes Enterprises To Acquire ICT Group

  Sykes Enterprises, Inc., a provider of outsourced customer contact management solutions and services, will acquire ICT Group, Inc.

• Agencies

  Audi Chooses RTC Relationship Marketing as CRM AOR

  Audi has engaged RTC Relationship Marketing to serve as its customer relationship marketing agency of record.

• Agencies

  Ways to Boost Loyalty Program Participation

  Getting people to sign up for loyalty programs is no problem. But getting them to actually use the programs is another story

• Agencies

  Make it Count

  During the weeks leading up to a marketing effort, a top campaign strategist does everything possible to glean customer insight. Targets are segmented

• Agencies

  Points Taken

  As goes Manitoba, so goes the whole of the Great White North? Air Miles, a Toronto-based loyalty program, certainly hopes so: The program’s partners that

• Agencies

  Merkle Rebrands Itself As A CRM Agency

  Merkle, which had formerly touted itself as a database marketing firm, has changed its brand image to

• Agencies

  Choice Hotels Names Edward J. Valle Chief Marketing Strategist

  Choice Hotels International, Inc. has tapped Edward J. Valle to serve as chief marketing strategist.