CRM
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Data Driven ROI
Neuromarketing: What the Human Brain Means to Your Campaign
Neuromarketing, defined as the practice of using brain-scanning technology to measure marketing effectiveness, has applicability to the field of loyalty marketing and CRM in a number of key areas.
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Data Driven ROI
Live From DMA09: LoyaltyOne Takes Stake In Brazilian Rewards Program
LoyaltyOne has acquired a 29% stake in Companhia Brasileira De Servicos De Marketing, which operates Dotz, a multi-retailer loyalty program based in Brazil
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Data Driven ROI
Advantex, Canadian Imperial Bank Extent Loyalty Marketing Agreement
Advantex Marketing International Inc., a merchant funding and loyalty marketing program provider, has extended an agreement with Canadian Imperial Bank of Commerce.
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Data Driven ROI
Sykes Enterprises To Acquire ICT Group
Sykes Enterprises, Inc., a provider of outsourced customer contact management solutions and services, will acquire ICT Group, Inc.
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Data Driven ROI
Audi Chooses RTC Relationship Marketing as CRM AOR
Audi has engaged RTC Relationship Marketing to serve as its customer relationship marketing agency of record.
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Data Driven ROI
Make it Count
During the weeks leading up to a marketing effort, a top campaign strategist does everything possible to glean customer insight. Targets are segmented
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Data Driven ROI
Points Taken
As goes Manitoba, so goes the whole of the Great White North? Air Miles, a Toronto-based loyalty program, certainly hopes so: The program’s partners that
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Data Driven ROI
Ways to Boost Loyalty Program Participation
Getting people to sign up for loyalty programs is no problem. But getting them to actually use the programs is another story
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Data Driven ROI
Merkle Rebrands Itself As A CRM Agency
Merkle, which had formerly touted itself as a database marketing firm, has changed its brand image to
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Data Driven ROI
Choice Hotels Names Edward J. Valle Chief Marketing Strategist
Choice Hotels International, Inc. has tapped Edward J. Valle to serve as chief marketing strategist.