CRM Archives - Page 29 of 123

The Sum of the Parts, Part 4: Segmenting Data

Our ultimate aim is to make as many customers buy from us as possible while making the highest achievable profit from the transaction. The elements of reaching that goal are the three C

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Supporting a Cross-Channel View of Customers

The challenges of implementing a single platform to manage and deploy your information assets across multiple channels including the Web, e-mail, mobile devices, and print.

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Lifting Response with “Subtle Relevancy”

One-to-one communication has long been the goal of marketers. Here are a few examples of marketers that have managed to implement it

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Hello, It’s Me: Audience Management

Admittedly, rocker Todd Rundgren could be considered an unlikely muse for someone who writes about marketing. But his signature song “Hello, It’s Me” is clearly about a complicated relationship, and that is familiar territory for marketers, particularly with the recent emergence of audience management.

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German Loyalty Marketer Payback Acquires I-Mint

Payback GmbH, a German loyalty program marketer, has acquired I-mint, an Indian loyalty program, for an undisclosed sum.

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Alliance Data Acquires Equifax’s DM Services Operations

Alliance Data Systems Corp. will acquire the Direct Marketing Services unit of Equifax for $117 million.

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Who’s In Charge of CRM Functions? It Depends…

In many companies, the question of which department oversees customer relationship man¬agement is a tricky one. Marketers work with the system on a daily basis, sales has to input data on the go, and IT needs to make sure all the back end processes are in place. Chief Marketer talked to several industry experts to get their thoughts on who typically con¬trols—or should control—CRM within a marketing organization.

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