CRM

• Agencies

  Study Finds Strong Correlation Between Analytics and Loyalty Program Success

  Marketers have concerns about the impact their retention programs are having on customer loyalty, according to the top-line findings in a paper from SAS and Loyalty 360, with only 24% of them believing their efforts are very effective in delivering desired results.

• Email

  Emails We Love: Bye to Sprout and The Wiggles

  Sometimes, one unsubscribes from an email program because they’re fed up

• Agencies

  New Online Deal Site Targets Gay Male Market

  DirectMale.com, a newly launched deal site, offers marketers an opportunity to reach an affluent, engaged population. But marketers need to know there are specific ways to speak with — and not speak with — this audience.

• Data & Analytics

  4 Tricks for Boosting Your Email Marketing Performance

  Chief Marketer recently talked with Ross Kramer, CEO of Listrak, who shared ideas on ways to grow your email list and improve the performance of your email marketing initiatives.

• Agencies

  Five Clues Online Customers May Be Cheating (And How Data Can Win Them Back)

  U.S. consumers spent $194.3 billion online in 2011, yet Forrester Research notes that for every $80 companies spent driving traffic to their sites, they spent only $1 trying to convert those visitors into customers. Given how much revenue is up for grabs, and how little companies are spending to stake their claim to it, there are huge opportunities for marketers willing to commit to rewarding, incentivizing and personalizing their visitors' experiences.

• Agencies

  Q&A: Creating a Winning B2B Landing Page

  The rules for landing pages are different in the business-to-business (B2B) arena than they are for consumer marketers. Adam Blitzer, co-founder and COO of Pardot, discusses how what marketers should be aware of, and how they can make the most of these differences.

• Agencies

  IHG Adds Instant Rewards to Encourage “Light User” Loyalty

  IHG (InterContinental Hotels Group), has debuted instant digital rewards for its Priority Club that it hopes will encourage new members and light users to see value in its loyalty program.

• Agencies

  Silence, Trust Issues Key in Detecting B2B Defection

  In a relationship, "fine" is can mean anything from "things are wonderful" to "I don't really want to talk now, but my bags are packed and I'm on the next bus out of here."

• Agencies

  Microsoft’s Windows 8 Makes Online Tracking Opt In. Deal, Marketers

  There's a throwaway line in Microsoft's Windows 8 preview announcement that could completely overhaul online data collection.

• Agencies

  Social, Mobile, Email Lead Marketing Investments: DMA/Winterberry Study

  Spending on, and revenue from, direct marketing channels is up — but not all channels are equal, according to a new study from the Direct Marketing Association and Winterberry Group.