Content Marketing Archives - Page 31 of 40

Snow Day by Rosetta: 2011 IMA Award Winner

Best in Show | This self-promotional program, a first, was designed to show customers that Rosetta had moved beyond just a strategy and segmentation company to a topnotch interactive agency

Agencies

OMX Holiday Office Bingo: 2011 IMA Award Winner

Best Mobile Marketing Campaign: Smartphone App | The folks who have let you Elf Yourself for years now turned these universal Yuletide forces into a bingo game that office party-goers could play via the cameras on their smartphones

Agencies

Big Idea Skintimate: 2011 IMA Award Winner

2011 IMA Award winner, Best Use of Online Contest or Sweepstakes for Lead Generation | Almost 5,000 teenage girls signed up for an essay video contest branded by Skintimate Signature Scents for the chance to become a member of one of two crews of nine girls to be flown to Hollywood to produce a film and edit a short movie

Social

Nasoya Wrappy Hour: 2011 IMA Award Winner

Best Web-based Trial Recruitment Campaign | Vita-Soy USA needed to increase awareness of its Nasoya line of organic, healthy products—especially its new wraps, which consumers were struggling to learn how to use

Agencies

LG Text Ed With Jane Lynch: 2011 IMA Award Winner

2011 IMA Award winner, Best Social Marketing Campaign: Networks | The scourge of mobile phones: sexting mobile bullying and driving while texting, particularly among teens. LG took this on as a social cause because mobile misuse was running rampant among teens

Agencies

Lapostolle’s Uncork the Passion: 2011 IMA Award Winner

Best Social Marketing Campaign: Twitter | Twitter became the marketing vehicle of choice to host the “Uncork the Passion” contest, which offered a chance to apprentice at the Lapostolle winery in Chile

Agencies

Visa’s Watch Your Way to Brazil Sweepstakes: 2011 IMA Award Winner

2011 IMA Award winner, Best Social Marketing Campaign: Networks | consumer-generated videos were created by FIFA soccer fans to trumpet their favorite national teams in a promotion from Visa designed to drive awareness of its exclusive card sponsorship of the 2010 FIFA World Cup South Africa

Agencies

Meijer Rolls Out Holiday Digital Sweeps with a Video Hook

It's probably engaging enough that Midwest retailer Meijer is running an online holiday contest offering website visitors a chance to win $10,000 in gift cards, as well as a $10,000 to their local food pantry.

Agencies

As IPOs Go, Zynga’s No Groupon (And That’s A Good Thing)

Both Zynga, the online games company whose offerings include Farmville, Mafia Wars and Zynga Poker, and Groupon, the daily deal site, are dot-coms which deal primarily in virtual goods. They hold no physical inventory and rarely generate transactions …

Digital

The Missed Opportunity of Branded “How To” Video Marketing

Years ago, I managed search campaigns for a tax software client. The volume of queries for informational keywords such as “tax advice” and “tax info” were off the charts, but we could never justify buying ads on this traffic because it was considered …