Content Marketing
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Social
Some PR Campaigns Go to the Dogs… or the Bugs
Dog fights near your beer. Bugs in your ‘cino. Some times a marketer has to ask if another professional wouldn’t be easier. Say, smokejumper?
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Agencies
Hertz Coupon Value Increases with Facebook Shares
Hertz is enabling consumers to increase the value of special offers by sharing those promotions with their social networks.
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Agencies
Pampers Facebook Community for Hispanic Moms Reaching 50,000 Likes
The Pampers Facebook page launched in April 2009 and now has more than 1 million likes. That
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Social
Tips to Get More Fans to Share Your Facebook Content
Understanding your most active Facebook fans and targeting them with unique content can dramatically improve virality.
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Social
The Marketing Potential of Facebook’s Timeline
Facebook’s Timeline offers marketers an opportunity to tell a larger, more engaging story around their brands and its history or culture. Here’s what to make of that chance.
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Agencies
Need a Better Facebook Ad? Show a Cat
Red Square’s cat ad had nothing to do with their agency, but it had everything to do with what Facebook users want, which is to be left damned alone by advertisers.
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Agencies
Scotts Puts Values on Facebook Tasks to Encourage Participation
Scotts lawn care company has a full-on campaign underway that includes TV spots, in-store promos and an important influencer program on Facebook.
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Data & Analytics
Early Return (Visitors) in the Online Race
Mitt Romney’s web site drew the highest proportion of Hispanic visitors in January, and Gingirch’s online traffic had the biggest bank accounts. But the Obama campaign put them all in the shade for absoulte traffic volume, racking up more site visits for the month than all his GOP rivals combined.
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Agencies
Frito-Lay Snacks Puts Virtual “FarmVille” Rewards on 5 Million Bags
Frito-Lay Snacks has partnered with Zynga, the social game creator, to reward players who purchase its products with various in-game virtual items that can be used for game play.