Content Marketing
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Agencies
Social, Search and Strategic Planning Level the Playing Field for Small Businesses
Nineteen years ago, The New Yorker published the classic “On the Internet, nobody knows you’re a dog” cartoon. That thought holds a bit of wisdom for small businesses with much larger
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Agencies
Loyalty Program Helps Double Cola Compete in the Beverage Wars
A loyalty program where soda drinkers can earn points and prizes in return for entering in codes from product packages is helping Double Cola compete with the big gulps in the soda aisle.
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Agencies
2012 PRO Award Finalist: DFCBX for Kraft
2012 PRO Award Finalist: DFCBX for Kraft and the “Oreo 100th Birthday Celebrations” event marketing promotion.
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Agencies
2012 PRO Award Finalist: HBO
HBO sought to develop innovative promotions to fuel anticipation for the fourth season “True Blood” that would ignite the show’s rabid fan base.
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Agencies
2012 PRO Award Winner: Arc Worldwide/ Leo Burnett for McDonald’s
McDonald’s took their top-ranked french fry product and linked the question “You want fries with that?” to just about any good thing customers could imagine in life.
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Agencies
2012 PRO Award Finalist: Syfy for Syfy
2012 PRO Award Finalist: Syfy for Syfy and the “Being Human S2 Temptation Campaign.”
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Social
2012 PRO Award Winner: Mullen and Grand Central Marketing for Olympus
2012 PRO Award Finalist: Mullen and Grand Central Marketing for Olympus and the “The PEN Ready Project” and sampling program.
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Social
2012 PRO Award Finalist: Marketing Drive, Carat for Philips
2012 PRO Award Finalist: Marketing Drive, Carat for Philips and the Sonicare “Unwrap the Love” holiday promotion.
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Agencies
2012 PRO Award Winner: The Integer Group for 7-Eleven
To draw consumers’ attention to 7-Eleven’s coffee, Integer created a promotion around “The Drips,” annoying people you don’t want to see before your first cup of coffee.
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Agencies
2012 PRO Award Finalist: Draftfcb for MilkPEP
It’s hard to get adults to consume more milk. But Draftfcb and MilkPEP came back in 2011 with round 2 of promotions built around a home version of the milk conveyance grown-ups love: the caffe latte.