Content Marketing
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Agencies
Pet Relocation Firm Shares Database of Tales (And Tails) Through Social Media, Email
Not all data points are easily quantifiable. Take PetRelocation.com, which pulls from its store of successful pet relocation stories based on pet type, destination and origin point when offering quotes for its services. Does cute and cuddly work as a hard-edged sales tactic? Absolutely!
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Agencies
Use Message Maps To Monitor Your Social Presence
To secure peace of mind that outbound social media posts are being written with approved content, marketers should consider developing a message map
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Agencies
Social, Search and Strategic Planning Level the Playing Field for Small Businesses
Nineteen years ago, The New Yorker published the classic “On the Internet, nobody knows you’re a dog” cartoon. That thought holds a bit of wisdom for small businesses with much larger
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Agencies
Loyalty Program Helps Double Cola Compete in the Beverage Wars
A loyalty program where soda drinkers can earn points and prizes in return for entering in codes from product packages is helping Double Cola compete with the big gulps in the soda aisle.
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Agencies
2012 PRO Award Finalist: Ryan Partnership for Unilever
Ryan Partnership was charged with getting consumers talking and sharing news about Magnum Ice Cream virally, and encouraging them to buy in-store.
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Agencies
2012 PRO Award Finalist: Infinity Marketing Team for Hewlett Packard
Infinity Marketing was charged with breaking through the noise around the launch of HP’s Spectre notebook and attracting key media and influencers, achieving a high amount of media impressions, dramatically increasing awareness and reaching a large social media following–all while making it the most talked about product launch and event campaign of the CES show.
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Social
2012 PRO Award Finalist: redpepper for Kirkland’s
To take Kirkland’s’ Facebook page to the next level, redpepper designed the Cha-Ching! promotion.
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Social
2012 PRO Award Winner: PHD for Bissell
Using social media and a celebrity sock puppet, PHD found a creative way to educate moms on the value of the BISSELL Deep Cleaner .
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Agencies
2012 PRO Award Finalist: Neverstop for Uniqlo
2012 PRO Award Finalist: Neverstop for Uniqlo and the “Made For All” event marketing promotion.
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Agencies
2012 PRO Award Winner: Arc Worldwide/ Leo Burnett for Nestle Purina, Pro Plan
Arc Worldwide/Leo Burnett helped Pro Plan use the great dogs at Westminster to help prove a larger point: that inside every good dog is a great dog