Content Marketing Archives - Page 22 of 40

Pet Relocation Firm Shares Database of Tales (And Tails) Through Social Media, Email

Not all data points are easily quantifiable. Take PetRelocation.com, which pulls from its store of successful pet relocation stories based on pet type, destination and origin point when offering quotes for its services. Does cute and cuddly work as a hard-edged sales tactic? Absolutely!

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Use Message Maps To Monitor Your Social Presence

To secure peace of mind that outbound social media posts are being written with approved content, marketers should consider developing a message map

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Social, Search and Strategic Planning Level the Playing Field for Small Businesses

Nineteen years ago, The New Yorker published the classic “On the Internet, nobody knows you’re a dog” cartoon. That thought holds a bit of wisdom for small businesses with much larger

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Loyalty Program Helps Double Cola Compete in the Beverage Wars

A loyalty program where soda drinkers can earn points and prizes in return for entering in codes from product packages is helping Double Cola compete with the big gulps in the soda aisle.

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2012 PRO Award Finalist: Ryan Partnership for Unilever

Ryan Partnership was charged with getting consumers talking and sharing news about Magnum Ice Cream virally, and encouraging them to buy in-store.

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2012 PRO Award Finalist: Infinity Marketing Team for Hewlett Packard

Infinity Marketing was charged with breaking through the noise around the launch of HP’s Spectre notebook and attracting key media and influencers, achieving a high amount of media impressions, dramatically increasing awareness and reaching a large social media following–all while making it the most talked about product launch and event campaign of the CES show.

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