Connect to Convert Archives

Thoughtbot CMO on Creating a Marketing Foundation

Lindsey Christensen shares the story of Thoughtbot’s marketing journey
to create engagement with tech innovators and start-ups.

Demand Gen

Avoiding Funnel Failure: 3 Tips for Lead Generation & Conversion

Here are three practical tips for how B2B marketers can drive
leads, conversion rates, and bottom-line growth.

Profiles & Campaigns

TeePublic Follows Trends and Marketing Metrics

Keeping on top of pop culture trends and online metrics are a crucial part
of TeePublic’s strategy to connect with consumers’ geek needs.

Data Driven ROI

ABM: Four Trends to Watch

Many B2B marketers are increasing their investments in account based marketing.
Here’s 4 ABM trends to watch for the second half of 2019.

Agencies

Creating B2B Content That Connects

When creating copy, do you write what you want to say—or what your audience actually wants to hear?

Data & Analytics

Q&A: Kinney on Guiding the Customer Journey

Chief Marketer recently chatted with Kenneth Kinney to get his perspective on how brands can improve their use of data to chart the customer journey.

Direct Marketing | Print

Direct Mail Is About Data, Not Being Pretty

Direct mail may not be the newest trick in marketers’ arsenal, but when used properly, it can be one of the most effective, says Gorton Brott.

Demand Gen

Customize Your B2B Approach for Better Engagement

Not all B2B prospects have the same needs, so why would you treat them the same way? Grant Johnson shares ideas for better B2B targeting.

Agencies

3 Reasons Nobody’s Heard of Your B2B Company (and What to Do About It)

Merit alone does not a market leader make. Here’s three reasons B2B brands often fail to generate buzz.

Agencies

Q&A: Bridging the Sales and Marketing Divide

Successful B2B marketing content connects with prospects at the right point in the buying journey, with the right information. But sometimes, sales and marketing teams disagree on what that really means.