Celebrity Endorsements

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  Acquisition

  Study Finds Celebrity “Star Power” Influences Men and Women Differently

  A new survey uncovers how celebrity endorsements, peer recommendations
  and online marketing channels impact consumer purchasing behavior.

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  Profiles & Campaigns

  MLB Players Can Now Pitch Beer

  For the first time in years, athletes can be in beer commercials, thanks to an agreement between Anheuser-Busch and the players unions of MLB and the NBA.

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  Acquisition

  When a Controversy Arises, Should Your Brand Jump In?

  Before social media, it was a lot easier to avoid the greater conversation. Today, if you have nothing
  to say on a controversial topic like the NFL boycott, it’s best to say nothing.