Topic
Celebrity Endorsements
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Acquisition
Study Finds Celebrity “Star Power” Influences Men and Women Differently
A new survey uncovers how celebrity endorsements, peer recommendations
and online marketing channels impact consumer purchasing behavior. -
Profiles & Campaigns
MLB Players Can Now Pitch Beer
For the first time in years, athletes can be in beer commercials, thanks to an agreement between Anheuser-Busch and the players unions of MLB and the NBA.
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Acquisition
When a Controversy Arises, Should Your Brand Jump In?
Before social media, it was a lot easier to avoid the greater conversation. Today, if you have nothing
to say on a controversial topic like the NFL boycott, it’s best to say nothing.