Catalog
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Agencies
Brookstone Posts Income, Sales Gains
Brookstone Inc. posted net income of $34.1 million for the fourth quarter, an increase over net income of $23.5 million in the prior-year period.
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Agencies
Live from Catalog on the Road: Many Factors Influenced Holiday 2006
Attention catalogers: holiday 2006 was bumpy, and 2007 might not be smooth either.
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Agencies
Movies Unlimited Cobrands Catalog with Cable Network
(Multichannel Merchant) DVD and video merchant Movies Unlimited and cable channel Turner Classic Movies (TCM) have teamed up for a cobranded catalog. The 832-page catalog sells a broad range of discs, including classics from the ’30s, ’40s, and ’50s, rare B westerns, Japanese animation, and television shows.
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Agencies
Franklin Mint Launches Campaign For Presidential Medallions
The Franklin Mint has launched a new campaign promoting a new series of presidential medals starting with space advertising and FSIs, which be followed up with promotions in its spring catalog and possibly direct mail later
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Agencies
Only Skin Deep: Vermont Country Store Misses the Love Boat
The allegedly Valentine’s Day-themed edition of The Vermont Country Store’s catalog cover promises romance, but delivers liniments and flannels
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Agencies
West Marine Direct Sales Up Slightly
West Marine Inc. posted catalog and Internet sales of $43.2 million for the year ended Dec. 30, a 0.7% increase over $40.4 in the prior year.
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Agencies
List Hygiene: Cleaning Up
(Multichannel Merchant) With a postal rate increase on the horizon, you might expect catalogers to be agonizing over their mailing plans and slashing circulation. But so far, list industry executives say, that’s not the case.
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Agencies
Same Here, Same There
A customer buys a fire-engine-red sweater from your Web site. Then that person exchanges it at your retail store for something more subdued, perhaps in mauve.
Is the experience seamless? It should be.