Budget Planning

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  Agencies

  The Hunt for Low Rates Might Be Muting Your Campaign ROI

  ROI matters. After all, today’s marketing professionals are tasked as much with executing successful creative campaigns as they are with managing costs. Balancing on the budgetary tight rope is tough. Marketers need to know how to make every dollar stretch.

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  Agencies

  How to Defend Higher Digital Ad Budgets in 2017

  If you’re planning to increase digital ad spending in 2017, you’ll be under pressure to prove its effectiveness and impact. Here’s 3 tips to help.