branded entertainment

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  Agencies

  How Branded Entertainment Can Save Advertising

  As traditional advertising inventory is squeezed out of existence, advertisers need to stop thinking about interrupting and start thinking about providing desirable content.

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  Agencies

  After Lego, 5 Branded Movies that Could Kill at the Box Office

  With “The Lego Movie” as a guiding light, dreams of branded movies are back on marketer’s story boards. What will we see next!