B2B
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Agencies
How to Pitch Your Content: Tips & Tools for Getting More Exposure
Getting your content picked up by industry publications is only the first step. Assuming you have a deeper knowledge of SEO and content marketing, here’s how to pitch your content for more exposure.
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Agencies
5 Mobile Tactics To Increase Sales Productivity
Top sales performers are almost five times more likely to be adept at mobile, according to Salesforce. Here’s 5 tips to boost your sales productivity.
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Agencies
Is Your Data Ready for ABM?
Knowing what one contact does is fine, but knowing how several people at a company are interacting with you is much more powerful, and that’s the crux of ABM.
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Agencies
Using the Buyer’s Journey to Evaluate Content Marketing Success
Content marketing is key to B2B online success, but many marketers still don’t fully understand how these efforts contribute to the bottom line.
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Agencies
What’s Killing Your ABM Strategy and How to Fight Back
Falling into traditional, lead-focused marketing and sales tactics is easy when spinning up an ABM strategy, but it’s important to remember ABM is the antithesis of classic lead-generation programs. How do you fight the temptation to revert to the norm? You focus on value on a more intimate scale.
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Agencies
Automation Helps Vodafone Manage ROI Globally
Understanding your long- and short-term objectives is key when making marketing technology investments, says Joan Dowling of Vodafone.
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Agencies
Cielo’s Go-to-Market Strategy Promotes Sales Marketing Synergy
A go-to-market strategy has helped the marketing team at global recruitment outsourcing firm Cielo take a more significant role in generating revenue for the organization.
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Agencies
Why B2B Buying Decisions are Personal
Whether we want to admit it or not, our B2B buying decisions have an association with our personal desires. The reasons we choose one option over another tie back to personal needs and consequences.
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Agencies
4 Keys to Implementing Effective Account Based Marketing
Needless to say, launching an ABM program doesn’t happen overnight. Here’s four steps to make ABM an integral part of your daily operations.
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Agencies
Why B2B Brands Are Focused on ABM
Why is (ABM) so hot? More and more companies know that while B2B marketing still has a place for B2C-style branding and awareness, demand gen is vital.
