B2B Archives - Page 19 of 24

Putting B2B Marketing to the Test

Testing is easier than ever in the digital age. Still, many marketers skip this vital step—and that’s a mistake.

How Big Data Can Improve B2B Lead Gen

Sales and marketing organizations are often at odds about what works best in B2B lead gen. Often, both are off-base when it comes to their accusations.

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Marketers’ Most Wanted: Manufacturers

In this week’s Most Wanted demographic spotlight: manufacturers, and the B2B brands doing a great job connecting with them.

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VR Helps Aqua Pharmaceuticals Get Under Dermatologists’ Skin

Aqua Pharmaceuticals is using virtual reality (VR) to make dermatologists feel young again—that is, young as in teenage, awkward and self-conscious.

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5 Common Mistakes in B2B Digital Ad Campaigns

Avoid these five common mistakes that can directly impact your B2B digital ROI.

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Marketer’s Most Wanted: Physicians

In the Most Wanted series, Chief Marketer looks at some of the top demographic segments marketers need to target in 2017. In this week’s spotlight, physicians.

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Relevant Content Helps Engineering360 Target Millennials

Content targeted to specific tech and industrial segments helps IEEE GlobalSpec’s Engineering360 reach millennial engineers.

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Strategies for More Effective Lead Scoring

It’s important to continually fine tune lead scoring models to optimize campaign performance, to decrease the length of the sales cycle and increase ROI.

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Mission Statement Showcases The 3% Conference’s Passion

Many B2B events have thoughtful themes, but few tap into the passion a provocative issue can create. Here’s some takeaways from how The 3% Conference did just that.

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Get the Scoop in Chief Marketer’s Super Book

Check out the digital edition of Chief Marketer’s annual Super Book, featuring the PRO Awards, Top Shops and more!