B2B Archives - Page 17 of 24

B2B Sales and Marketing Alignment Improving: Survey

Alignment between B2B sales and marketing teams is improving, increasing the opportunities for account based marketing, according to a new survey from Televerde.

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Marketing Automation Helps Prezi Improve Content Marketing

Marketing automation is helping Prezi serve up relevant content to B2B prospects for its visual storytelling software.

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Touches in the B2B Sales Cycle Double

There are twice as many touches in the B2B sales cycle today, and that means marketers must get smarter about how they track and measure every interaction.

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Q&A: Demystifying Account Based Marketing

Forrester’s Laura Ramos shares her thoughts on why many B2B marketers get confused when trying to implement account based marketing.

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3 Reasons Nobody’s Heard of Your B2B Company (and What to Do About It)

Merit alone does not a market leader make. Here’s three reasons B2B brands often fail to generate buzz.

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3 Steps to Creating Successful Buyer Personas

Do you really understand your buyer? Do you feel their pain points or know how to speak their language? Buyer personas can help fill in the gaps.

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Q&A: Bridging the Sales and Marketing Divide

Successful B2B marketing content connects with prospects at the right point in the buying journey, with the right information. But sometimes, sales and marketing teams disagree on what that really means.

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Locating the Right Targets for ABM

For companies looking to execute account based marketing (ABM), simply pinpointing the right customers to target can be a challenge.

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Predictive Analytics Helps Cisco Improve Sales Process

Integrating predictive analytics into its sales pipeline tools is helping Cisco Systems improve its global sales process.

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Manchester United & Volvo Ocean Race Partnerships Boost HCL’s Profile

Sports sponsorship deals with the U.K.’s Manchester United and the Volvo Ocean Race have helped HCL Technologies increase their brand profile and boost customer engagement.