B2B Connect to Convert

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  Agencies

  What Are the Biggest B2B Pain Points?

  Are you a B2B marketer feeling the pain? You’re not alone. We asked several of our speakers at this month’s B2B Connect to Convert summit what they thought were the biggest challenges facing B2B marketers today.

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  Agencies

  Tapping Into the Educational Power of Webinars

  Webinars can be a great tactic to help inform a B2B audience about a product or service, if you keep the focus on education and avoid the hard sell.

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  Agencies

  ADP Canada Uses PR to Change the B2B Conversation

  For many marketers, particularly in B2B, PR is what you do when something bad happens. But as ADP Canada found, PR is also a great way to build brand awareness.