AI in Marketing
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Data Driven ROI
3 Ways to Create Personalized Customer Experiences on a Budget
Here are three ways companies can create cost-effective personalization to enhance customer satisfaction.
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Digital
4 Ways Marketers Can Navigate the Ethical Terrain of Advanced Digital Humans
The rise of advanced digital humans presents both opportunities and significant ethical considerations for marketers. Here are four ways to navigate this ethical terrain.
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Profiles & Campaigns
Why OkCupid Tapped ChatGPT to Write In-app Matching Questions
Michael Kaye, Director of Brand Marketing & Communications at OkCupid, discussed the brand’s use of genAI and how PR pros can leverage the technology.
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Demand Gen
How to Make Your Marketing Communications Stand Out Amid AI-Driven Commodity Content
Increased speed and productivity made possible by AI has given leaders a new challenge: when anyone can create commoditized content, how can you stand out in the marketplace of ideas?
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Technology
Building AI Brands: Be Human-Centric, Accurate and Strategic
When it comes to marketing AI brands themselves, there are unique challenges to that exercise, such as navigating hype cycles, pushing the human-centric element and crafting high-tech storytelling.
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MarTech
When AI-Generated Customization Goes From Personalized to Creepy
When does personal cross over to creepy? Here’s a look at how personalization can go right—and how it can go terribly wrong.
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Digital
GenAI in 2024: Three B2B Marketing Predictions
How will B2B marketing adapt to the GenAI craze in 2024? Here are three predictions.
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Digital
Four Considerations for Building a Company-Wide AI Guidance Policy
Just 26 percent of organizations have guidelines in place on how to use generative AI. Here are four things to keep in mind while building yours.
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Data & Analytics
INFOGRAPHIC: 51% of Pulse Survey Respondents Use Generative AI for Marketing
The results of our AI in Marketing Pulse Survey are in.
