2 Archives - Chief Marketer

Marketing Tech Integration Remains a Challenge

Focusing on mobile solutions, targeting the right clients and creating killer content are key when integrating marketing tech solutions.

Super Bowl Ads Go Interactive: Study

Take a deep dive into this year’s Super Bowl ads and how they engaged viewers onscreen and on mobile devices via this study from StarStar.

2014 Marketing Technology Supergraphic

A Supergraphic that breaks down 947 marketing technology companies into 43 neat categories across six major classes.

Chief Marketer’s Annual Prospecting Survey

In this Tip Sheet, learn: Ideas for Grand Opening Promotions 7-Eleven’s Localized App Strategy Ways to Customize Loyalty Programs Missed Opportunities in Customer Loyalty Ideas to Steal from Red Roof Sponsored by:

Last Chance to Enter—Deadline Today June 28!

The 20th Annual PROMO 100 has been recast as the PROMO “Top Shops,” a compilation of the top pure-play promotional marketing agencies both large and small. Submit your application through June 28.

First Time Unlock/Jailbreak iPhone 5/4S/4/3GS iOS 6.1 Untethered Capable Software

Finilly The Unlock Jailbreak Team has relased the latest tool capable to unlock/untethered jailbreak iPhonee 5/4/4S/3GS for iOS 6.1.1 It took an extra 72 hours for the jailbreak iphone 5 iOS 6.1.1 untethered to be released for those using Windows systems (meaning, most of us), but that’s now here as well. www.Unlock-Jailbreak.net have just released […]

Digital Love

A few facts about “The business of Digital Love.”

Infographic on the Impact of Social Business

Sponsored by Jive Software: Download this infographic to see the results of a study by a top 3 global consulting firm on the impact of social business in the enterprise. According to the data, companies using social collaboration software reported a 15 percent increase in worker productivity and a 4 percent increase in revenue.

Data Driven ROI

Medill’s New Marketing Research Center Initially Focuses on Social Media and Purchase Behavior

A new marketing research initiative at the Medill School of Journalism, Media, Integrated Marketing Communications at Northwestern University seeks to give marketers useful insight into database and digital-based behavior.

Direct Marketing | Print

Q&A: New CEO Woolley on Future of the DMA

Linda A. Woolley, the acting president and CEO of the Direct Marketing Association, discusses the challenges and opportunities the organization faces.