Targeting both its English- and Spanish-speaking consumers, Taco Bell has taken it to the road this month touting its late night hours and exclusive new Mountain Dew Baja Blast beverage.
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| Taco Bell’s bilingual Beetles are hitting the streets |
During the month of August, Taco Bell’s mobile marketing crew has been traveling in customized vehicles throughout the Los Angeles market. Field agents travel in Volkswagen Beetles to general market and Hispanic events in the area, Taco Bell stores, Pepsi/Taco Bell store tastings, radio hits, beaches, ball games, carnivals and any other event where they can help raise awareness for the fast feeder.
The Beetles feature graphics in Spanish on one side and in English on the other side to accommodate the ethnically diverse marketplace. The hood of the car is wrapped with the Baja Blast logo to get consumers’ attention.
Dastmalchi, Newport Beach, CA handles the mobile marketing field account for Taco Bell.
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