Swiss Army Brands, Inc. has named Colleen Finch as VP-corporate markets.
She will be responsible for overseeing the corporate markets business for Swiss Army timepieces, Victorinox multi-tools, cutlery, apparel and accessories. She began the new post June 27.
Finch replaces Pete Mitchell who left the company to start a corporate markets distributor business.
Finch has more than 20 years in corporate markets, retail and business management. Most recently, she was president of The Partner Group, a consulting company that develops corporate markets business for Fortune 500 companies, the company said. Prior to that she was VP-retail at Bensussen, Deutsch & Associates, a premium products distributor, where she managed corporate campus programs, employee stores, catalogs and Web sites. She was also responsible for incentive and special recognition programs.
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