SuperMarkets Online Inc., St. Petersburg, FL, the online subsidiary of Catalina Marketing Corp, has now signed up more than 1 million subscribers to its ValuPage E-mail service. ValuePage is a weekly e-mail requested by consumers that delivers the coupons and other consumer packaged goods promotions found on the company’s Web site (http://www.valupage.com) directly to their e-mail in-boxes.
“In less than a year, more than a million people have voluntarily given us permission to send them savings and information on a weekly basis,” said David Rochon, SuperMarkets president/CEO, in a statement. “This is the dynamic that makes one-to-one marketing feasible and affordable.”
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