If you want your next webinar to be a success, begin the journey with registration and confirmation pages optimized to make the experience as simple and painless as possible for your attendees.
In their recent book “Webinars for Dummies,” Sharat Sharan, president and CEO of ON24 and John Carucci, author of “Digital SLR Video and Filmmaking for Dummies” report that fewer than half the people who begin registering for a webinar will complete the process.
How can you improve those numbers and make your next event a success? “Webinars for Dummies” offers a few ideas (and for more, check out the Oct. 24 webinar “10 Steps to Planning a Successful Webinar,” sponsored by ON24):
Avoid lengthy registration forms: People are busy. Don’t scare off your prospective audience with too many questions. Just ask for the basics to determine if the person is a good prospect for you—company name, title, industry, revenue and contact.
Embed helpful tools: These can help your registrants put your webinar in their business calendar, so they actually remember to attend the event.
Keep your creative consistent: “Bait and switch” is so common that prospective participants need reassurance. Give attendees visual confirmation that the event they saw in the promotion is indeed the same one they are now registering for—carry this through on emails, reg pages and landing pages.
Take advantage of your confirmation page: There’s a lot you can do here—retailers take advantage of this space all the time with upsell and cross-sell offers, so why shouldn’t you. This is a great place to tell your audience about other upcoming events.
For more ideas on ways to plan and conduct a successful webinar, join Chief Marketer’s Beth Negus Viveiros and Mark Bornstein, senior director of content marketing at ON24 on Thursday, Oct. 30 at 1 p.m. ET/10 a.m. PT for “10 Steps to Planning a Successful Webinar.” Click here to register for this free webcast.
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