Success? It’s in the Mail
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by Chief Marketer Staff
Success magazine is hoping to see at least a 3% response from a subscription-building mailing tied to its relaunch this month.
The Dallas-based bimonthly sent out more than 1 million pieces to a mix of lists including former subscribers and past purchasers of self-help products and services, according to publisher and editorial director Darren Hardy.
Many of the names are from Success’ new parent VideoPlus L.P., which bought the magazine last year. VideoPlus publishes such titles as Success From Home and Empowering Women; creates, produces and replicates CDs and DVDs; offers DualDiscs (double-sided CD/DVDs) and provides printing services.
