Subway, Bud Light to Sponsor Rugby Championship
Subway and Bud Light have signed on as sponsors of the first USA 7’s Rugby Collegiate Championship Invitational.
The game will be broadcast live on NBC from Columbus Crew Stadium on June 5-6.
The deal gives Subway and Bud Light exclusive category rights, as well as stadium signage, commercial spots during the live broadcast, pre-promotional spots leading up to the event and a digital presence at www.NBCSports.com and www.USASevensCCI.com.
Subway will showcase its new line of breakfast sandwiches and Bud Light will promote its brew.
The USA 7’s Rugby Collegiate Championship Invitational is a Rugby Sevens tournament featuring 16 historically significant collegiate rugby teams. Players from these teams form a preview of the talent pool for the 2016 U.S. Olympic team.
