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Stupid Branding Watch: Software Name Begs for Trouble

Stupid Branding Watch: Software Name Begs for Trouble

Posted on July 17, 2007 by Chief Marketer Staff

Maybe Mail Bomber e-mail software has been around for a while, but I only recently heard of it when press releases touting it began appearing on Google News.

Is it just me, or is Mail Bomber a catastrophically stupid name for an e-mail marketing program?

Heck, these days even the worst spammers claim their efforts are highly targeted permission-based efforts. Why not call it E-mail Tsunami? Or E-Blizzard? Yeah, that

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