Student Advantage, a discount program for college students, has selected Lyris HQ to manage its online marketing efforts. With Lyris HQ, Student Advantage is creating, testing and delivering more than 700,000 email newsletters a month.
Lyris claimed in a statement that Student Advantage has boosted click-through rates by more than 10%.
In conjunction with several partners such as Amtrak, Greyhound and T-Mobile, Student Advantage sends out multiple email newsletters promoting various offers in any given month.
Network
