Stranger in Paradise

Posted on by Chief Marketer Staff

There’s an unlikely figure roaming the beaches of Oahu. He stands aristocratically erect, his nose aimed at the heavens as though avoiding the stench of mortals. His Bermuda shorts are black and have a satin stripe along the outside seams. He wears what is probably the only Hawaiian-style shirt with onyx studs in existence.

This is Jeeves, the former AskJeeves.com search engine mascot, in exile.

Last February, after a decade as the natural-language search engine’s public face, he was dumped by Barry Diller, CEO of AskJeeves’ parent company IAC/InterActive Corp.

Jeeves has never commented on his firing, nor on a speech Diller gave characterizing the former spokesbutleras

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