Starbucks and United Airlines have extended their relationship with a three-year deal for Starbucks to continue to be the exclusive coffee for United Airlines and Ted flights worldwide.
The first collaboration under the new agreement will appear in September, when United presents in-flight entertainment based on Ray Charles Genius Loves Company—a set of recordings jointly released by Starbucks, through its Hear Music Brand and Concord Records.
The in-flight entertainment will include a half-hour program that will virtually put passengers in the recording studio for the making of the album. Additionally, United’s audio entertainment in September will feature the entire CD interspersed with interviews by artists appearing on the recording. The CD will be available at participating Starbucks stores nationwide next month.
In the future, Starbucks and United will continue to develop co-marketing strategies and explore promotional opportunities that could include in-flight entertainment, new coffee lines onboard United flights and promotion of Starbucks to United Mileage Plus members around the world.
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