Sprint Nextel is driving its sponsorship of a NASCAR Nextel Cup Series race in Michigan this month with a sweeps that gives the state’s residents a chance to win a trip to the event and receive racing merchandise.
The Nextel Cup Series Ultimate Fan Weekend sweeps will give two lucky winners (one each from East and West Michigan) the opportunity to take three guests to the Michigan International Speedway, where they will stay in a fully catered, luxury motor coach at trackside during the June 16-18 races. Winners will also receive Nextel Cup Series merchandise, tickets to all three races and VIP passes.
Michigan race fans enter the promotion by visiting Sprint and Nextel stores in Detroit, Ann Arbor, Flint and other locations throughout the state. The contest ends June 9, with winners selected from store drawings on June 12.
“With the growing support and enthusiasm for Nextel Cup racing in Michigan, Sprint is pleased to announce the Nextel Cup Series Ultimate Fan Weekend contest, which delivers on our promise to bring fans closer to the sport,” said Glen Flowers, Sprint VP-Michigan, in a statement. “This sweepstakes will give two race fans an entirely new and interactive experience that will truly bring to life the sport of racing for the winners, their friends and family.”
Sprint is also bringing the Nextel Cup Series Pit Stop Tour to the state with five stops at retail store locations in June. The tour gives fans the opportunity to experience a live-action racing simulator, meet local on-air personalities, get racing merchandise, demo Sprint Nextel’s products and enter the sweeps. A pair of tickets to the NASCAR Nextel Cup Series race on June 18 will be given away by Michigan International Speedway during the tour.
For more stories on event marketing
For more stories on games, contest and sweeps
Network
