Spiegel Catalog Inc., Downers Grove, IL, has signed a letter of intent with J. Crew to purchase the intellectual property of Clifford & Wills, a women’s apparel catalog company. The intellectual property includes the Clifford & Wills’ name, its U.S. customer file, images, logos, trademarks and its URL. Financial terms of the agreement were not disclosed.
The company expects to build its customer base and drive incremental sales through this move. Spiegel Catalog will dedicate a small marketing and merchandising team that will use the Clifford & Wills intellectual property to create an offering that appeals to the Clifford & Wills customer. Spiegel Catalog intends to mail its first Clifford & Wills catalog in March 2000.
“While complementing our brand positioning, style and merchandise offer, acquiring the intellectual property of Clifford & Wills provides the opportunity to leverage our existing resources, including our merchandising and marketing expertise as well as our customer service and fulfillment operations,” said John Irvin, president and chief executive officer of Spiegel Catalog, in a statement.
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