The SPeCIALISTS Ltd., Weehawken, NJ, has been named to manage Naviant’s high-tech household file of 17.4-million records effective yesterday.
The file features Web-enabled households of consumers who have registered new hardware, software and peripheral purchases online through Naviant’s e-Registration services.
The file is enhanced with both demographic and lifestyle data from other data sources including infoUSA’s Donnelley file.
“This file provides mailers with direct access to 17.4-million individuals who are purchasing, investing in and registering their newest products,” said Lon Mandel, president and CEO of The SPeCIALISTS. “These are not one-time consumers. They are the ones pumping blood into the heart of the economy.”
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