Special Reports

People Attend Events–But They Join Communities

Partner Content

You don’t need attendees—you need joiners. While digital mediums became a required mechanism circa 2020, the very definition of event and experience has today shifted to something that is not constrained by time and channels. Previously defined as a gathering of people with shared interests in a specific location at a specific time, we now…

The Third Party Data Deprecation Playbook

The Third Party Data Deprecation Playbook

Today, consumer privacy regulation and the death of the third-party cookie are impacting virtually every industry and every facet of the digital marketing and advertising ecosystem. While the conversation spiked recently following Google’s decision to delay third-party cookie deprecation until 2023, efforts to give individuals greater power over their personal information date as far back…

Never Mind the Next Normal: Bring On the New Now

Partner Content

By Carley Faircloth, CMO of Spiro The world has changed. Humans have changed. And the way we design events and experiences has had to change right along with it. There’s an echo chamber on “the way things used to be” and “getting back to pre-2019,” but none of that addresses the current state of events…