Spanish Utility Acquires Large Telemarketing Firm

Iberdrola, Spain’s number-two power utility, has bought 100% of Spanish telemarketing company IdeA Telemarketing for an undisclosed sum, according to Reuters. The 12-year-old firm employs 700 people and serves some of the country’s leading banks, insurance companies and telecom firms.

This acquisition comes on the heels of Iberdrola and U.S. Internet consulting company Proxicom Inc.’s joint launch of Kristina Internet Business Solutions which furnishes e-business and online consulting for Spanish and Latin American clients.