Sure, loads of marketers have hopped on the YouTube bandwagon and created channels for themselves. But leave it to the good lads from Monty Python to make a joke of the whole thing — and push the cross-sell in the cleverest possible way.
It’s no surprise that for the last few years Python fans have been posting their favorite clips on YouTube. And so the troupe decided to “retaliate” by doing it themselves.
“No more of those crap quality videos you’ve been posting,” proclaims a message on Python’s main YouTube page. “We’re giving you the real thing — HQ videos delivered straight from our vault.”
And like everything else on YouTube, it’s free. Of course, they do want something in return.
“None of your driveling, mindless comments. Instead, we want you to click on the links, buy our movies & TV shows and soften our pain and disgust at being ripped off all these years.”
We applaud the Pythons for looking on the brighter side of the marketing life. Even our uncle the lumberjack agrees — and that’s OK.
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