Sourcebook Info for Premiums

Reach marketers who purchase premiums and incentives year-round with Sourcebook

Marketers consistently use premiums and incentives in their marketing campaigns to build brand loyalty, stimulate new purchases, or to motivate sales reps and other employees. When they need the right premium to match their brand or incentive program they turn to Sourcebook, the promotion industry’s online interactive supplier directory. Check out Sourcebook online now.

When you list your company in Sourcebook you’re reaching thousands of marketers with purchasing power who plan promotional events:

• 68% of PROMO readers currently have or plan to have an incentive program in place in the next 12 months¹
• They expect their premiums and incentives budget to increase (49%) or stay the same (42%) in the next 12 months¹
• On average marketers use branded premiums 5 times a year on average to:¹
  • Build consumer/brand loyalty (66%)
  • Motivate new purchases (56%)
  • Motivate sales reps (50%)
  • Motivate a team (41%)
  • Foster employee retention (34%)
  • Motivate top buyers (22%)

Reach these marketers and generate leads all year long. PROMO Sourcebook Delivers:

• ONLINE EXPOSURE 24/7
  Reach more than 110,000² marketers each month who visit www.promomagazine.com
• TARGETED BUYERS
  PROMO readers are senior-level marketers at leading brands, retailers and promotion agencies. 91% purchase products and services for their companies³
• YEAR-LONG VALUE
  Your listing stays on for a full year and is included in the print Sourcebook, mailed all 24,000⁴ PROMO subscribers in October

Contact Alan Steen, (203) 358-4191, [email protected] or Cynthia Foristel, 203) 358-4378, [email protected]

To maximize your presence in the Sourcebook, complement your listings with a display ad that makes your company stand out in your category AND draws attention to your listings. For information on display opportunities in Sourcebook, contact Barbara Paul, (203) 358-4320, [email protected].

Sources: 1. PROMO Premiums and Incentives Study, Corporate Research, 8/06; 2.Omniture Site Catalyst, 2/07; 3. PROMO Subscriber Study, 6/05; 4. Circulation: 24,847, ABC Publisher’s Statement, 6/06.