Staples, Inc. has named Source Marketing as its agency of record for its grand opening events this year.
The Westport, CT-based agency will plan and execute an initial set of 12 in-store-opening events. Beginning this spring, nine events will be held in Chicago and three in other markets.
Staples, with 2004 sales of $14.4 billion, has about 1,680 office superstores.
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