This week is Restaurant Week in New York City and each year a campaign goes forth to pique the interest of diners. This year’s campaign has taken a new turn, stirring together popular soup shops with the Good Humor Man.
A red truck, reminiscent of the one heard rumbling throughout neighborhoods delivering chocolate éclairs and ice pops, will be making stops around the city this week to sell gourmet soups at $6 per serving from 24 restaurants to pedestrians during lunch hour.
The truck features the NYC Restaurant Week logo, web address and the words, “Get lunch on the Go.”
Coca-Cola is handing out free samples on certain days. In support of the victims of the earthquake in Haiti, $1 from each sale will be donated to The Haiti Relief Fund at the Mayor’s Fund to Advance New York City.
Print ads appear in New York Magazine, TimeOutNY, the NY Observer, Metro, Village Voice, NY Post and other publications. A full-page spread is in the NY Times. Ads are also online on the Gothamist, Menupages, Citysearch, NY Magazine Web sites and others; out-of-home bus shelters, banners and taxi tops throughout the city. NYC & Company handles the program.
Restaurant week, now in its 19th year with more than 260 restaurants, offers discounts and other specials to diners. The week ends Feb. 7.
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