Social Networking Women Don’t Like Data Sold to Advertisers, Subscription Fees
According to a recent survey conducted by ShesConnected, a social networking site for women, online social networking sites are important for women, especially for their professional lives, but not so much for keeping tabs on their children.
According to the 711 respondents to the survey, 59 percent said they visited social networks multiple times per day in April and May 2009, while 14 percent said they visited these sites once per day.
Another 14 percent said they visited these social networks several times each week, while 5 percent said once per week, 5 percent said monthly and 3 percent said they never visited these sites.
Facebook was the most popular social network for these women, with 83 percent saying they were on the social network, while 73 percent were on LinkedIn and 55 percent were using Twitter. Forty-one percent said they used MySpace.
Almost half of the respondents, or 48 percent of them, said they were members of four or more social networks.
Professional networking was the most popular reason for why women visited social networks, according to the “The Power of Social Networking for Women Research Study.” Seventy-one percent said this was “very important” to them, while 18 percent said it was “somewhat important” and 10 percent said it was “not important.”
Staying up-to-date with friends was “very important” for 62 percent of respondents, “somewhat important” for 29 percent and “not important” for 9 percent.
Promoting their businesses received a 56 percent “very important” response, while staying up-to-date with groups received a 46 percent “very important” response.
Checking up on their kids was “not important” to 71 percent of respondents, “very important” for 15 percent and “somewhat important” to 13 percent.
A huge majority, or 93 percent of respondents said having control over privacy settings was “very important.” Being able to block certain users from contacting them was important to 96 percent of respondents.
Displaying advertising was a means of revenue generation with which 62 percent of respondents were “very comfortable” with, and 30 percent were “somewhat comfortable” with.
The idea of selling data to advertisers caused 36 percent of respondents to say they would not use a site if they did this, while 41 percent said they would not be comfortable with it. Only 8 percent said they would be “very comfortable” with this, while 14 percent said they would be “somewhat comfortable.”
Forty-nine percent of respondents said they would not use a site if it charged for a subscription fee, while 23 percent said they would not be comfortable with this. Another 24 percent said they would be “somewhat comfortable” with this, while 4 percent said they would be “very comfortable” with this.
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