Social Commerce Among the Key Storylines for the 2012 Online Holiday Shopping Season
November’s arrival means the online holiday shopping season is upon us. According to comScore, this holiday season looks to be a positive one with strong year-over-year growth rates. For this year, comScore has identified four key trends: social commerce, smartphones, showrooming and sit-back shopping. These trends mean winners will include established online retail brands like Amazon, eBay and Walmart. Traditional brick-and-mortar retailers, on the other hand, will have difficulties, assuming they haven’t kept up with the shift in platform usage. (comScore)
