Sales and marketing ultimately have the same goal: to improve the bottom line for their organization. Why then does it often feel like they’re at odds with each other and not even playing the same game, let alone playing on the same team?
Sales and marketing ultimately have the same goal: to improve the bottom line for their organization. Why then does it often feel like they’re at odds with each other and not even playing the same game, let alone playing on the same team?
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