The European subsidiary of SmarTire System will make its first foray into direct marketing. The program will be test marketed in the United Kingdom before being rolled out in other European regions.
Over the past few weeks, full-page direct response print ads have run in the U.K. “We expect this program will be the first of many direct sales programs as we target other tire monitoring,” said business development manager Nigel Hammond, in a statement.
SmarTire’s target markets include Germany, the United Kingdom, France, Italy and Spain.
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