Smaller Advertisers Shifting Spending Online Put Focus on Local and Geographic Search, According to OrangeSoda Inc
Orem, Utah…July 27, 2007…OrangeSoda Inc., a marketing and technology company that empowers businesses with smaller advertising budgets to maximize their online presence, has found that interest in local Internet search has skyrocketed, particularly among first-time Web advertisers.
Why is local search so significant to these businesses? Local search uses localized Internet marketing to pair a customer with a nearby business. When a company places an ad online people from all over the globe can find it. However, what many customers really are looking for is a local business to meet their needs. Search results are now more refined, and with the right targeting, can deliver that walk-in business along with online patronage.
“We’ve helped more than 2,500 smaller advertisers get online to date and the single common denominator is that they’ve keyed in on local search,” said Jay Bean, president and founder of OrangeSoda. “This is not a nascent trend any longer – local search is what business and consumers demand now.”
An informal survey of OrangeSoda clients who are first-time advertisers found that local search topped the list of marketing goals, ahead of Yellow Page Ads and Direct Mail. After three months, OrangeSoda clients reported an increase in localized business leads as a result of targeted campaign management, and these in turn are resulting in a record number of conversions.
According to Bean, “OrangeSoda has technology to geographically target Internet marketing to keep it local and to separate traffic so that customers in a specific area are directed to local businesses.” In addition, the company has partnered with top local directories, destination sites and search engines to provide its customers with the best traffic possible.
OrangeSoda’s local search marketing efforts can range from pinpoint campaigns for national companies like International Truck that are tied into an event or promotion in a specific locale, to geolocation targeting for Watson Adventures, which runs corporate and public scavenger hunts in a select but growing number of cities. “We don’t need to generate leads in every city in America – just the ones we do business,” said Bret Watson, CEO of Watson Adventures. “Our lead generation has been phenomenal since OrangeSodahelped us focus on local search.”
OrangeSoda Inc. is a marketing-driven technology company that empowers businesses with smaller advertising budgets to maximize their online presence. OrangeSoda’ssolutions provide these businesses with the same opportunities as those of larger concerns through the use of advanced reporting tools; dynamic campaign management; a unique optimization engine; personalized customer support; and an advertising network tailored to local and national markets. OrangeSoda technology is now being used to manage hundreds of thousands of keywords and campaigns with outstanding results. The privately held company is based in Orem, Utah.
