SkyMall inflight catalogs will be distributed on American Airlines flights, thanks to an alliance between the two companies.
With this deal, SkyMall has increased its coverage of the U.S. domestic airline market from 78% to 97%, the company said.
The first catalogs were carried earlier this week on TWA flights and American eagle flights.
SkyMall, a subsidiary of Gemstar-TV Guide International, Inc., the deal with American Airlines Publishing.
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