Skoal chewing tobacco gets a racing sweepstakes and special packaging for its 70th anniversary.
The Skoal 70th Anniversary Racing Sweepstakes will award a $70,000 grand prize to the consumer who wins its race. Seventy winners in a random-draw sweeps win a trip and lessons at the Skip Barber Racing School, then compete with each other for the $70,000 purse. The campaign runs March 1 through June 30.
Smokeless Tobacco Co., Greenwich, CT, also puts Skoal Fine Cut Wintergreen in vintage packaging through 2004. The fiberboard can with litho-embossed lid is similar to that which Skoal used for 50 years. Print ads and P-O-P support the sweeps and limited-edition packaging.
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